Market Research Analysts and Marketing Specialists
SOC 13-1161 • View wages by state
The median annual wage for Market Research Analysts and Marketing Specialists is $74,680, based on BLS OEWS 2023 data. The mean annual wage is $83,190, and an estimated 846,370 workers are employed in this occupation nationally. Between 2020 and 2023, pay rose +13.5% while consumer prices rose 17.7% — a real change of -3.6% (pay did not keep up with inflation). BLS projects employment will grow 6.7% between 2024 and 2034.
Wage Trend & Inflation Adjustment
How the national median wage for Market Research Analysts and Marketing Specialists has moved across BLS OEWS release years, and what each year's wage is worth in 2023 dollars after adjusting for CPI inflation. "Real" change strips out inflation — the truest measure of whether pay is actually rising.
| Year | Median (nominal) | In 2023 $ (real) | Employment |
|---|---|---|---|
| 2023 | $74,680 | $74,680 | 846,370 |
| 2022 | $68,230 | $71,039 | 798,620 |
| 2021 | $63,920 | $71,877 | 727,540 |
| 2020 | $65,810 | $77,479 | 690,160 |
Nominal change
+13.5%
Inflation (CPI)
+17.7%
Real change
-3.6%
Job Outlook (2024–2034 BLS projection)
The BLS Employment Projections program estimates how each occupation's employment will change over the coming decade, and how many job openings to expect each year (from both growth and the need to replace workers who leave).
Projected Growth
+6.7%
Faster than average
Employment 2024
941,700
Projected 2034
1,004,700
Annual Openings
87,200
Typical entry-level education: Bachelor's degree.
Highest-Paying Areas (2023)
Where Market Research Analysts and Marketing Specialists earn the most, and how each area's median compares to the national median of $74,680. A positive premium means the area pays above the national rate.
| Area | Median Annual | vs National | Employment |
|---|---|---|---|
| Washington | $96,960 | +29.8% | 25,200 |
| New York | $86,060 | +15.2% | 83,450 |
| Delaware | $84,710 | +13.4% | 2,610 |
| New Jersey | $83,490 | +11.8% | 21,120 |
| California | $83,090 | +11.3% | 113,630 |
| Massachusetts | $82,040 | +9.9% | 27,020 |
| District of Columbia | $79,630 | +6.6% | 6,320 |
| Minnesota | $78,970 | +5.7% | 22,940 |
| Oregon | $77,610 | +3.9% | 11,000 |
| Colorado | $77,250 | +3.4% | 26,880 |
Wage Distribution (National, 2023)
10th, 25th, 50th (median), 75th, and 90th percentile annual wages from BLS OEWS — the full spread, not just an average.
10th Pct
$40,040
25th Pct
$52,840
Median
$74,680
75th Pct
$102,450
90th Pct
$137,040
H-1B Employer Filings
Employer-certified wages from DOL H-1B LCA filings — competitive market benchmark, not approved visas.
| Employer | State | Filings | Median Wage |
|---|---|---|---|
| Microsoft Corporation | WA | 24 | $164,017 |
| Amazon.com Services LLC | WA | 17 | $109,262 |
| Google LLC | NY | 16 | $176,112 |
| Dell Marketing L.P. | TX | 10 | $152,840 |
| Google LLC | CA | 8 | $165,000 |
| Microsoft Corporation | CA | 7 | $204,200 |
| Dell Products L.P. | TX | 7 | $183,222 |
| Apple Inc. | CA | 7 | $143,381 |
| Amazon.com Services LLC | NY | 6 | $103,700 |
| Cummins Inc. | IN | 5 | $86,800 |
| Amazon.com Services LLC | CA | 5 | $107,536 |
| Ernst & Young U.S. LLP | NY | 5 | $175,000 |
| EFFIE WORLDWIDE, INC. | NY | 4 | $62,500 |
| Amazon.com Services LLC | TX | 4 | $148,300 |
| Meta Platforms, Inc. | NY | 4 | $171,412 |
| BYTEDANCE INC. | CA | 4 | $131,679 |
| China Telecom (Americas) Corporation | VA | 4 | $88,000 |
| IHS Global Inc. | TX | 3 | $75,000 |
| Targeted Victory, LLC | VA | 3 | $75,000 |
| EASTLAND FOOD CORPORATION | MD | 3 | $60,000 |
Source: DOL Office of Foreign Labor Certification, H-1B LCA data.
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