Market Research Analysts and Marketing Specialists Wages
SOC 13-1161 • Full occupation profile
The median annual wage for Market Research Analysts and Marketing Specialists is $74,680 nationally (2023 BLS OEWS). The 10th percentile is $40,040 and the 90th percentile is $137,040, showing the wide spread of wages in this occupation.
National Wage Distribution (2023)
Employment
846,370
P10
$40,040
P25
$52,840
Median
$74,680
P75
$102,450
P90
$137,040
National Wage Trend
How national median and mean wages for Market Research Analysts and Marketing Specialists have moved across BLS OEWS release years.
| Year | Median | Mean | P10 | P90 | Employment | YoY Median |
|---|---|---|---|---|---|---|
| 2023 | $74,680 | $83,190 | $40,040 | $137,040 | 846,370 | — |
| 2022 | $68,230 | $78,880 | $38,280 | $131,850 | 798,620 | -8.64% |
| 2021 | $63,920 | $76,080 | $37,570 | $128,320 | 727,540 | -6.32% |
| 2020 | $65,810 | $73,970 | $35,380 | $127,410 | 690,160 | +2.96% |
Wages by State (2023)
State-level OEWS wage estimates for Market Research Analysts and Marketing Specialists. The highest median is in Washington at $96,960, 30% above the U.S. median.
| Area | Median Annual | vs National | Mean Annual | Employment |
|---|---|---|---|---|
| Washington | $96,960 | +29.8% | $106,420 | 25,200 |
| New York | $86,060 | +15.2% | $96,200 | 83,450 |
| Delaware | $84,710 | +13.4% | $94,790 | 2,610 |
| New Jersey | $83,490 | +11.8% | $93,100 | 21,120 |
| California | $83,090 | +11.3% | $100,040 | 113,630 |
| Massachusetts | $82,040 | +9.9% | $92,260 | 27,020 |
| District of Columbia | $79,630 | +6.6% | $92,190 | 6,320 |
| Minnesota | $78,970 | +5.7% | $85,410 | 22,940 |
| Oregon | $77,610 | +3.9% | $84,170 | 11,000 |
| Colorado | $77,250 | +3.4% | $85,600 | 26,880 |
| Rhode Island | $77,150 | +3.3% | $77,760 | 3,240 |
| Virginia | $75,640 | +1.3% | $85,780 | 24,180 |
| North Carolina | $74,910 | +0.3% | $82,950 | 28,020 |
| Connecticut | $73,900 | -1% | $79,890 | 8,330 |
| Maine | $73,390 | -1.7% | $73,280 | 1,870 |
| Florida | $71,650 | -4.1% | $80,830 | 55,760 |
| Maryland | $71,330 | -4.5% | $77,220 | 13,560 |
| Illinois | $69,990 | -6.3% | $79,000 | 37,790 |
| Montana | $69,380 | -7.1% | $74,500 | 1,740 |
| Georgia | $67,970 | -9% | $79,130 | 28,440 |
| Arizona | $67,900 | -9.1% | $76,700 | 16,680 |
| Vermont | $66,560 | -10.9% | $70,680 | 980 |
| Ohio | $65,340 | -12.5% | $74,000 | 26,940 |
| Michigan | $64,940 | -13% | $73,610 | 22,570 |
| Texas | $64,690 | -13.4% | $75,350 | 52,200 |
| Missouri | $63,590 | -14.9% | $73,200 | 14,030 |
| Tennessee | $63,580 | -14.9% | $71,910 | 12,760 |
| Nevada | $63,280 | -15.3% | $68,970 | 4,290 |
| New Hampshire | $63,000 | -15.6% | $73,590 | 5,410 |
| Arkansas | $62,980 | -15.7% | $71,970 | 5,650 |
| Iowa | $62,660 | -16.1% | $70,230 | 7,920 |
| Indiana | $62,330 | -16.5% | $70,360 | 14,400 |
| Wisconsin | $62,250 | -16.6% | $67,550 | 13,920 |
| South Dakota | $61,990 | -17% | $68,990 | 1,480 |
| Kansas | $61,220 | -18% | $68,920 | 8,380 |
| Pennsylvania | $61,210 | -18% | $68,220 | 30,820 |
| Nebraska | $60,570 | -18.9% | $64,980 | 3,690 |
| South Carolina | $60,230 | -19.3% | $67,400 | 9,740 |
| Alaska | $59,990 | -19.7% | $69,210 | 350 |
| Utah | $59,890 | -19.8% | $65,440 | 14,020 |
| Kentucky | $59,630 | -20.2% | $64,600 | 5,830 |
| Hawaii | $59,300 | -20.6% | $61,640 | 1,690 |
| North Dakota | $58,650 | -21.5% | $62,870 | 1,460 |
| Oklahoma | $57,820 | -22.6% | $67,660 | 7,230 |
| Alabama | $57,730 | -22.7% | $68,420 | 7,220 |
| Louisiana | $57,620 | -22.8% | $62,140 | 4,030 |
| New Mexico | $56,880 | -23.8% | $60,630 | 1,980 |
| Idaho | $55,780 | -25.3% | $61,730 | 2,770 |
| Mississippi | $52,740 | -29.4% | $57,760 | 2,480 |
| Wyoming | $52,600 | -29.6% | $58,740 | 980 |
| West Virginia | $49,610 | -33.6% | $57,040 | 1,370 |