Models
SOC 41-9012 • View wages by state
The median annual wage for Models is $47,430, based on BLS OEWS 2023 data. The mean annual wage is $68,700, and an estimated 3,090 workers are employed in this occupation nationally. Between 2020 and 2023, pay rose +48.6% while consumer prices rose 17.7% — a real change of +26.3% after inflation. BLS projects employment will shrink 0.5% between 2024 and 2034.
Wage Trend & Inflation Adjustment
How the national median wage for Models has moved across BLS OEWS release years, and what each year's wage is worth in 2023 dollars after adjusting for CPI inflation. "Real" change strips out inflation — the truest measure of whether pay is actually rising.
| Year | Median (nominal) | In 2023 $ (real) | Employment |
|---|---|---|---|
| 2023 | $47,430 | $47,430 | 3,090 |
| 2022 | $43,130 | $44,905 | 2,070 |
| 2020 | $31,910 | $37,568 | 2,350 |
Nominal change
+48.6%
Inflation (CPI)
+17.7%
Real change
+26.3%
Job Outlook (2024–2034 BLS projection)
The BLS Employment Projections program estimates how each occupation's employment will change over the coming decade, and how many job openings to expect each year (from both growth and the need to replace workers who leave).
Projected Growth
-0.5%
About average
Employment 2024
6,700
Projected 2034
6,700
Annual Openings
1,200
Typical entry-level education: No formal educational credential.
Highest-Paying Areas (2023)
Where Models earn the most, and how each area's median compares to the national median of $47,430. A positive premium means the area pays above the national rate.
| Area | Median Annual | vs National | Employment |
|---|---|---|---|
| New York | $62,610 | +32% | 370 |
| Alaska | $48,680 | +2.6% | — |
| Texas | $48,330 | +1.9% | — |
| California | $48,080 | +1.4% | 640 |
| Colorado | $45,850 | -3.3% | — |
| Ohio | $44,860 | -5.4% | 210 |
| Virginia | $44,520 | -6.1% | 100 |
| Illinois | $44,160 | -6.9% | — |
| Florida | $35,980 | -24.1% | 80 |
Wage Distribution (National, 2023)
10th, 25th, 50th (median), 75th, and 90th percentile annual wages from BLS OEWS — the full spread, not just an average.
10th Pct
$31,680
25th Pct
$34,390
Median
$47,430
75th Pct
$64,480
90th Pct
$140,310
Related Occupations in Sales & Related
Other occupations in the same SOC major group, ranked by national median wage.
Related Reading
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Occupational Outlook Handbook: BLS Career Data
The OOH combines OEWS wages, CES employment counts, and BLS projections into occupation profiles. Here is how to use it and its limitations.
June 8, 2026