Demonstrators and Product Promoters
SOC 41-9011 • View wages by state
The median annual wage for Demonstrators and Product Promoters is $36,970, based on BLS OEWS 2023 data. The mean annual wage is $41,090, and an estimated 50,790 workers are employed in this occupation nationally. Between 2020 and 2023, pay rose +13.8% while consumer prices rose 17.7% — a real change of -3.4% (pay did not keep up with inflation). BLS projects employment will shrink 0.1% between 2024 and 2034.
Wage Trend & Inflation Adjustment
How the national median wage for Demonstrators and Product Promoters has moved across BLS OEWS release years, and what each year's wage is worth in 2023 dollars after adjusting for CPI inflation. "Real" change strips out inflation — the truest measure of whether pay is actually rising.
| Year | Median (nominal) | In 2023 $ (real) | Employment |
|---|---|---|---|
| 2023 | $36,970 | $36,970 | 50,790 |
| 2022 | $34,770 | $36,201 | 43,410 |
| 2021 | $32,350 | $36,377 | 40,680 |
| 2020 | $32,500 | $38,263 | 69,990 |
Nominal change
+13.8%
Inflation (CPI)
+17.7%
Real change
-3.4%
Job Outlook (2024–2034 BLS projection)
The BLS Employment Projections program estimates how each occupation's employment will change over the coming decade, and how many job openings to expect each year (from both growth and the need to replace workers who leave).
Projected Growth
-0.1%
About average
Employment 2024
79,200
Projected 2034
79,100
Annual Openings
14,000
Typical entry-level education: No formal educational credential.
Highest-Paying Areas (2023)
Where Demonstrators and Product Promoters earn the most, and how each area's median compares to the national median of $36,970. A positive premium means the area pays above the national rate.
| Area | Median Annual | vs National | Employment |
|---|---|---|---|
| Rhode Island | $64,950 | +75.7% | — |
| New York | $47,070 | +27.3% | — |
| New Hampshire | $46,260 | +25.1% | 110 |
| Maryland | $44,990 | +21.7% | 550 |
| Mountain North Carolina nonmetropolitan area | $44,770 | +21.1% | 40 |
| Illinois | $42,590 | +15.2% | 1,690 |
| Northwest Illinois nonmetropolitan area | $42,550 | +15.1% | 80 |
| California | $42,000 | +13.6% | 10,030 |
| Florida | $41,910 | +13.4% | 1,640 |
| Nevada | $41,600 | +12.5% | 1,140 |
Wage Distribution (National, 2023)
10th, 25th, 50th (median), 75th, and 90th percentile annual wages from BLS OEWS — the full spread, not just an average.
10th Pct
$29,460
25th Pct
$32,330
Median
$36,970
75th Pct
$45,650
90th Pct
$58,180
Related Occupations in Sales & Related
Other occupations in the same SOC major group, ranked by national median wage.